Visual merchandising has the purpose of making shopping easier for your customers and help them discover the products within your shop. It also assists to direct customers eyes to prime product lines that have a high yield. Studies have shown that visually pleasing stores are more profitable so it makes sense to spend some time considering how to arrange your stock to maximize customer in-store spend.
Today, our in-house stylist shares 5 quick visual merchandising tips to inspire your visual merchandising creativity.
1. Grouping in Colour Collections
Gather items with different shapes, sizes and textures but with a similar colour to build an interesting visual collection.
2. Merchandising with Lines and Rows
Using vertical lines creates a great focal point which can help draw attention to a small products that might otherwise be overlooked.
3. Same Same But Different
Building a collection of product that are from the same category yet are completely different is a great way to display a group of items and can provide a quirky and visually pleasing display.
4. Throw Light on It
Using lighting cleverly to direct a customers attention to a collection of products is a simple and effective way to brighten up your product display.
5. Hang it
Often when merchandising the above head space can be forgotten however this space is great for presenting items that take up a large amount of valuable floor space. A bit of planning is required to erect but the impact is immediate. Consider what materials you can use to hang your items, the industrial style ropes used in this image compliment the rustic style of these pots.
Do you have any great styling tips to share?